434.985.7446
The first time someone draped a banner over the door of a Model-A Ford, mobile advertising was born. It was a stroke of genius and an advertiser’s dream: low-cost, moving billboards that reached across demographics and had the potential for unlimited views. The concept is still a cornerstone of local marketing, and its modern iteration is the vehicle wrap.
Today, bold vehicle graphics identify service vans, delivery trucks and mom-and-pop SUVs. Each of these vehicles is competing for the attention of drivers and passersby, but many fall short of their marketing potential because they lack identifiable brands and clear messaging. In fact, most vehicle wraps are a waste of promotional opportunity and advertising dollars.
To maximize your Charlottesville, VA vehicle wrap investment, here are some outdoor advertising dos and don’ts.
Outdoor signs and vehicle wraps have only a few, brief moments to leave an impression. Your logo, AKA the “face” of your company, should make an immediate, meaningful connection with viewers. Develop a business logo or brand identity that instantly hooks potential customers to your distinct business. Need help? Performance Signs has decades of collective expertise helping business owners establish and develop their brand identities.
Vehicles wrapped in large-format photos may catch a viewer’s attention, but that’s only half the advertising equation. Photos don’t make a statement about your brand or your services, and they tend to distract viewers from pertinent info. Well-designed vehicle graphics are a powerful integration of your brand, spurring audiences to contact you or respond to your clear call to action.
Your vehicle wrap is no place for large blocks of content or bulleted lists. A couple of key takeaways (brand, tagline, contact info) will catch the attention of busy drivers far better than too-many words ever could. Remember, your vehicle impression has just a few seconds to make a statement. Use bold, easily read text and keep the copy to a minimum.
The busier your vehicle graphic, the less impact it has. When designing your wrap, keep a clear vision of your advertising goal. When consumers view your moving billboard, they should instantly make a mental note to check you out online—or choose your company the next time they need your goods or services.
Make the most of your advertising budget with a consistent brand message from Performance Signs. For 20+ years, our high-impact graphics have helped local businesses promote their brand identities with exterior signage, interior graphics, temporary promotional signs and graphic vehicle wraps. We’re tops in installation, too, with 3M-Preferred technicians and specially constructed climate-controlled installation bays.
Check out our process and view our project gallery. Then, request a quote for your Charlottesville, VA vehicle wrap!