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If you’re a business owner looking for cost-effective local advertising, a well-designed vehicle wrap offers a high return on investment. Wherever your car or delivery truck travels or parks, it’s a roadside billboard—drawing attention to your brand from a continually changing audience. To get the most from your vehicle wrap investment, you need graphics that make an immediate impression. The best vehicle wraps use color and contrast to impact viewers and imprint your message.
A strong visual cue for humans, color triggers psychological responses that affect memory and spur action. Good advertising design uses these color responses to catch the consumer’s eye and drive home a brand’s message. Take advantage of these colors and the emotional responses they elicit when designing an effective vehicle wrap:
Color is only one factor in creating a strong vehicle wrap image. The best vehicle graphics clearly identify your brand and share your message. Design elements like contrast, saturation and subtle tone differences can highlight and differentiate key information (think telephone numbers and business names). Rely on our Charlottesville, VA vehicle wrap designers to help you create truck wraps that accomplish your business goals.
Some vinyl car wrap color combos have readability issues. For example, yellow lettering on white vehicles or red lettering on black vehicles is hard to read. Key contact and branding information should stand out against your truck wrap color. To include information without making it the focal point of your wrap (website URL, contractor license number, etc.), consider a subtle color difference. Black matte on black gloss is a trendy option for conveying less critical contact details. Ask your Performance Signs representative for more information about color use for bold and subtle effects.
Performance Signs understands the importance of color, contrast and brand identity in creating a vehicle wrap that makes an impression. Since 1996, our designs have helped Virginia businesses grow with images that convey a compelling message and drive customer response. Check out our design gallery and testimonials from satisfied customers.
At Performance Signs, we never lose track of your advertising objectives, and our eye-catching graphics make sure your company brand stands out in the crowd, gets noticed and remembered. Look to Performance signs for all your signage needs, including:
Are you considering a vehicle wrap or signage project? Contact Performance Signs to discuss your needs and get the process started with a competitive quote.